Escalators: an underused space for your in-store promotion.

Escalators are one of the busiest areas in larger retail stores — yet they’re often ignored when it comes to promotional planning. That’s a missed opportunity. Used well, escalators can be a simple but effective way to get a message across. They’re highly visible, hold attention for a few seconds, and sit right in the middle of customer movement.

Why use escalators for promotion?

People notice them
Escalators are hard to miss. Whether someone’s going up or down, they’re looking ahead — which means your message is directly in their line of sight.

You’ve got their attention
A short escalator ride gives you a moment of focus. Unlike fast-moving foot traffic, customers are standing still (even briefly), making it easier to get your message across.

They can support wider campaigns 
Escalator space can be used to reinforce a promotion happening elsewhere in the store — whether it’s a seasonal campaign, a brand event, or a product launch.

Simple and clear works best

Escalator space doesn’t need complex design. A short message, strong visual, and clear purpose are enough. People only have a few seconds — so keep it easy to see and understand at a glance.

Want to explore how escalator space could support your next promotion?

We’ve been creating targeted, effective escalator graphics for over 15 years, helping retailers and brands get more from this often-overlooked space. Whether you’re planning a seasonal push, launching a product, or supporting a brand campaign, we can help you make your escalators work harder — without getting in the way of day-to-day trading.

Our approach is designed to minimise store disturbance and is cost-effective, even for single-site projects. If you’d like to see some examples or talk through how it might work in your store, we’d love to hear from you. Just get in touch — we’re always happy to help.