The challenges of using blank wall spaces for in-store promotions

Blank wall spaces in-store might seem like an obvious choice for promotions, but using them effectively can be more complicated than expected. While it’s easy to assume that these empty areas are perfect for showcasing campaigns, the use of self-adhesive films or mechanical fixings often brings messy, time-consuming challenges.

Self-adhesive films can leave behind sticky residue when removed, which continues to attract dirt and dust from the air long after the promotion is over. This residue not only makes the wall look unclean, but can also be difficult to remove, leaving permanent marks that detract from the store’s appearance. Similarly, mechanical fixings such as screws or clips can damage the walls, requiring repairs and adding unnecessary disruption to the store environment.

A better way to approach wall promotions At Brand Retail, we’ve developed simple, cost-effective solutions to overcome these challenges. Our approach eliminates the mess and complications of traditional methods, ensuring your store remains in top condition while creating impactful displays.

We avoid using adhesives or mechanical fixings altogether, meaning there’s no sticky residue or permanent damage. Our methods ensure minimal disruption, whether for short-term campaigns or long-term features, allowing you to maintain a clean, professional environment throughout.

Get in touch, and let’s see what we can create together.