Pillars: an overlooked space for in-store promotion

In many shops, structural columns are simply seen as part of the building, but these pillars can be a valuable, yet often overlooked, space for promotion.

As permanent fixtures in key areas of the store, pillars are hard to miss and can be used effectively to capture attention. Rather than viewing them as obstacles, they offer an opportunity to communicate key messages or highlight products without taking up valuable display space.

However, using pillars for promotion can be a bit tricky. No two pillars are the same size or shape, which can make designing a campaign challenging. But at Brand Retail, we have many years of experience and expertise in transforming these quirky features into valuable promotional tools. We’ve developed a simple, effective process that works for any pillar, ensuring that your promotional ideas are executed flawlessly, no matter the shape or size.

By making use of these underutilised features, retailers can increase visibility and enhance their promotional impact, all while maintaining a smooth store layout.

Interested in learning how pillars could work for your store? 
Let’s start a conversation. We’d be happy to share some recent projects we’ve worked on and demonstrate how we can turn your pillars into powerful promotional spaces.

Get in touch, and let’s see what we can create together.