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When promotions get quirky and peculiar — we’re the people who get it right.

  • Writer: Brand Retail
    Brand Retail
  • May 8
  • 2 min read
Boots Christmas Escalator

Not all promotional briefs are straightforward. In fact, some of the most successful campaigns stem from quirky and peculiar challenges — odd-shaped spaces, unusual store layouts, last-minute requests, or tight restrictions that make standard approaches impossible.


These are exactly the kinds of challenges we thrive on.

While many agencies stick to the familiar, we’ve built our reputation on solving the problems others avoid — or get wrong. Whether it’s a hard-to-reach location, a peculiar store layout, or a quirky brief with more questions than answers, we bring practical thinking, clear communication, and years of retail experience to the table.


We’ve Seen It All (And Solved Most of It)

We know that in retail, things don’t always go to plan. Spaces aren’t always standard. Timelines change. Campaigns evolve. That’s why we don’t rely on a one-size-fits-all approach. Instead, we listen carefully, ask the right questions, and get hands-on early — so there are no surprises later.

From bespoke escalator graphics to putting a knitted scarf around a building, or handling unusual product launches, we’ve helped brands and retailers turn quirky and peculiar ideas into campaigns that not only work but often stand out because they’re different.


Why It Matters

Getting the detail right makes a big difference — especially when the space is tight, the message is precise, or the visibility depends on clever positioning. That’s where experience counts. We don’t overcomplicate. We just get the job done properly.


Got a quirky or peculiar promotional challenge?

We’d love to hear about it. Chances are, we’ve dealt with something similar — and if we haven’t, we’re always up for finding the right way to make it work.

Let’s have a chat.

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DISPLAY WALLS

M:  tony.walton@brandretail.co.uk

T:   01908 242000

M:  07734 910450

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       Newport Pagnell, Milton Keynes MK16 9QS

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